Global home energy storage market explodes: how can we seize new opportunities in Latin America and Africa?

As the global energy transition accelerates, home energy storage systems are becoming the growth engine of the new energy market. the global market size exceeds USD 12 billion in 2024, and emerging markets such as Latin America and Africa are expected to see an annual growth rate of more than 30% in 2025. As a leading energy storage solution provider in China, how do we seize the opportunity through technology iteration and localization strategy?

Why is there a surge in demand for home energy storage?

Power instability: Frequent power outages in Latin America (e.g. Cuba, Mexico) and Africa (e.g. Nigeria) have created a strong demand for home backup power.

Popularization of solar energy: Rooftop PV + energy storage system can reduce the cost of electricity by 50% and shorten the payback period to 3 years.

Policy promotion: Brazil, South Africa and other countries provide tax breaks for energy storage equipment, stimulating end consumption.

The three core advantages of China's supply chain

Cost competitiveness: lithium iron phosphate (LFP) prices are 25%-30% lower than those in Europe and the United States, and modular design reduces transportation costs.

Technical adaptability: wide temperature range (-20℃~60℃) products are suitable for tropical/high altitude areas, intelligent BMS to extend battery life.

Flexible Service: Support OEM/ODM customization, provide multi-language (Spanish/Portuguese) technical documentation and localized after-sales team.

The home energy storage market is reshaping the global energy landscape. Chinese suppliers are using technology as a spear and localized services as a shield to provide “cost-effective + reliable” solutions for emerging markets.

Contact our sales team today for the latest 2025 product catalog and regional quotes!